Global Media Forum: The roles of media in realizing the future we want for all

Project Durations and Locations

Duration of this project is from  : February 2013 – June 2015
Project Locations is in Bali, Indonesia

Project Description

The conference called the “Global Media Forum: The role of media in realizing the future we want for all” was hosted by the Government of Indonesia in 2014. It was organized by UNESCO and the Ministry of Communication and Information Technology in collaboration with the Ministry of Education and Culture in Bali, Indonesia, from 25 to 28 August 2014. The event brought together journalists, media experts and young communicators from Southeast Asia and around the world, as a contribution to the ongoing international debate about the importance of media and information and communication technologies for peace and sustainable development. The goal was to advance participants’ understanding of how a free, pluralistic and independent media can contribute. This was in the context of efforts to have media issues being recognised in the UN debates about the post-2015 Sustainable Development Goals (SDGs). The output of the Global Media Forum was called the Bali Road Map

Project Objectives

Media is an indispensable partner in development and plays a crucial role in monitoring, raising awareness and holding stakeholders accountable to the upcoming UN Post-2015 Development Agenda. The Government of Indonesia, playing a leading role in the global efforts to formulate Post-2015 Development Agenda, proposed and organised jointly with UNESCO an international forum which defined the role that the media, including social media, could play towards promoting sustainable development, poverty eradication and culture of peace.

The project successfully combined three major elements:

  1. Capacity building for youth on Media
  2. Global Media Forum
  3. Support to the Youth-led Initiatives

The overall goal of the project was to promote the role of media in supporting the UN Post-2015 Development Agenda. More specifically, the project sought to:

  1. Define the role that media, including social media and communication plays and could play in building a culture of peace.
  2. Enhance the engagement of young men and women, as well as various marginalized groups, in media.

Project Results

  • Youth Training on Media

The training was attended by 72 young men and women, including youth living with disability from 18 countries in the Asia Pacific region, including Indonesia, Australia, Bangladesh, Cambodia, China, India, Jordan, Kiribati, Lao PDR, Malaysia, Mongolia, Nepal, Pakistan, the Philippines, Thailand, Timor-Leste, Vanuatu, and Vietnam
This capacity development programme was planned in a way in which participants, after joining five days of training, could attend and be actively involved in the Global Media Forum, where academics, practitioners, government and civil society analyzed the role of media in the implementation of the Post-2015 Development Agenda.
Twenty trainees were also selected to be part of the Youth Newsroom that ran during the Global Media Forum. Under the supervision of the UN Information Center (UNIC) in Indonesia, the Youth Newsroom provided comprehensive coverage of the Forum and its key issues along with special features on some of the forum’s prominent personalities. This coverage included a number of news articles, videos and a daily newsletter that was sent every evening to all the participants in the forum. The report on the success of the youth newsroom has been printed and will be distributed to stakeholders. It will be a reference for replication in the future.

  • Results of Global Media Forum

The Global Media Forum(GMF) : The Role of Media in Realizing the Future We Want For All brought together more than 200 participants, including journalists, government officials, scholars and other stakeholders from more than 30 countries to discuss the role that media could or should play in the new development framework. The Forum was closed by UNESCO Director-General, Irina Bokova; the Minister of Communication and Information Technology of Indonesia, Tifatul Sembiring; the Vice Minister of Education and Culture, Wiendu Nuryanti; and Chief of Cabinet of the United Nations Alliance of Civilizations, Ambassador Tariq Al-Ansari,.
The GMF culminated with the release of the Bali Road Map, a call to action for the inclusion of media on the global development agenda.
The Global Media Forum adopted this Road Map to realize the potential of the media to contribute to sustainable development, and to promote the inclusion of a goal acknowledging the importance of freedom of expression and independent media in the post-2015 Sustainable Development Goals.
Towards the specific aim of strengthening women’s rights and foster equal representation in media, the Global Alliance on Media and Gender (GAMAG) successfully launched its Asia-Pacific Regional Chapter at the Global Media Forum. The GAMAG estabished its conceptual framework at the first Global Forum on Media and Gender (2-4 December 2013, Bangkok, Thailand) and is since seeking to initiate processes that would link up ongoing actions and accelerate efforts to address the issue of gender equality in media systems, structures and content, acknowledging this as a key to women’s empowerment and full participation in society.
This newly launched Asia Pacific Regional Chapter of GAMAG will try to establish the most important links by building a network of highly engaged stakeholders including but not limited to media organizations, governmental agencies, NGO’s, civil societies, regional experts, youth advocates and educational organizations. The aim of this process is to foster a thorough network and streamline the efforts of all the partners towards the common goal of GAMAG. Additionally, the Regional Chapter will build the capacity for gender equality in media, that is, influence trainings to include gender sensitive reporting in core curriculum, continuous training of media managers through workshops and seminars, development of gender sensitive reporting manuals. Finally, GAMAG thrives to successfully influence policy processes in the region that are focused on gender, development, media and ICTs and subsequently develop a mechanism to monitor andevaluate the actions of the Asian-Pacific Chapter.
Finally, UNESCO Jakarta officepublished an outcome report of the Global Media Forum, which highlighted the major themes and discussions during the event